Webinars
Maximizing Market Reach
Social Media Strategies for Indiana's CRE Professionals
Date: August 20, 2024
Time: 1:00pm – 2:00pm EST
Time: 1:00pm – 2:00pm EST
Price: Free
As commercial real estate brokers, you have a product that someone, somewhere, is actively looking for. Social media is a way to place your product directly in that person’s hand. With reports that say 3 out of 4 adults interact with some form of social media, this session will show participants how to move beyond the “post and pray” strategy.
There is a difference between casually sharing a restaurant review and delivering a calculated message. The objective of this session is to show how to use social media in a professional capacity. We will discuss how to:
- Establish your voice in the social media world
- Create actionable strategies that fit your schedule
- Determine realistic expectations and purpose
- Measure the effectiveness of your efforts
Speakers
Charlotte Tompkins
Charlotte Tompkins is the current Marketing Director at Xplor Commercial Real Estate in Fort Wayne. She has been marketing in the CRE industry since 2008 in both Iowa and Indiana. When not at Xplor, she runs a consulting business assisting offices of all sizes with marketing needs such as brand creation and budget analysis to the creation of comprehensive annual marketing plans.
Karly Wolfcale
Karly Wolfcale serves as a Senior Communications Coordinator at ICBR & CREA. She has several years of experience in PR and Marketing and holds a bachelor’s in public relations and strategic communications from Purdue University.